I think that what's mostly wrong with "big business" these days is a pernicious lack of personal responsibility, epitomized by all the scandalous stories of corporate greed and corruption that now seem to surface so often (not that they weren't always there). I'm also convinced that as a direct result of corporate misconduct the costs of living and doing business are -- for all the rest of us -- far higher than they need or ought to be. My "target market" (if you'll forgive the jargon) is, therefore, all small business owners and operators who -- through their own blood, sweat, toil and tears -- have honorably cultivated an enterprise in which they wholeheartedly believe and on which their livelihood directly depends. So my "mission" is essentially this:
I've spent years making faceless, soulless corporations (and the questionable characters behind them) a LOT of money. Maybe now it's just time to do it for something -- and someone -- a bit more worthy.
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